The following is from the April 22, 2008 edition of “The Daily Local“:
UPPER OXFORD — The creator of Steak-umm has sliced up a new cut of meat, good enough to win the national 2008 Big Beef Innovation Contest.
The Texas Hold’Em, a grillable short rib scored to the bone, was developed and submitted by Eugene D. Gagliardi Jr., of Visionary Design, a Smithfield Beef Group company.
The Research Chefs Association recognized Gagliardi with the contest win at the group’s annual conference in Seattle in March. To reward his creativity, Gagliardi was presented with a check for $50,000.
What makes the Texas Hold’Em unique is the scoring, which allows the short rib to be grilled. The meat is presented on the bone with an end portion of the bone exposed.
Generally, short ribs get slow-cooked in sauce in an oven or crock pot.
By scoring the meat to the bone, it not only allowed the meat to be cooked quicker, it changed the flavor, a “pleasant surprise” for Gagliardi.
“They taste like steak, not short ribs,” Gagliardi said.
The product will be sold either raw in vacuum-sealed bags or browned in a 500-degree oven, then sous-vide, a French cooking term for food that is cooked in an air-tight vacuum bag and placed in hot water well below the boiling point for more than 24 hours.
Smithfield will supply the raw material and an Alexandra, Va., company will prepare the product for market. Gagliardi said he believes Texas Hold’Ems will be avail
able on the shelf at Costco.
For Gagliardi, the win among so many meat companies was especially rewarding because it was the contest’s first year.
But then Gagliardi got the bad news: no one can win two years in a row.
“That’s not fair,” Gagliardi said he told them. “I have the next thing for you.”
What is it? The man who runs his own creative think tank, Creativators, won’t say. That would give his competitors an edge.
Creativators was established in 1993. Gagliardi is the founder and chief executive. Gagliardi stiched together the company name from the phrase “creative, innovative concepts for the food industry.”
Creativators is headquartered in office and research space at the intersection of Homeville Road and Route 896 in rural Cochranville.
Gagliardi took what was a garage built over a septic tank, relocated the septic system and rebuilt a state-of-the-art research facility.
In addition to Steak-umm, created in 1968, another Gagliardi success story is Popcorn Chicken, developed and licensed exclusively for Kentucky Fried Chicken as a fast-food snack children would love.
The product exceeded KFC’s expectations and provided the fast food maker with the most successful promotion in its 52-year history, according to Gagliardi.
At 77, Gagliardi does not appear to be a man ready to hang up his carving knives.
In the company’s conference room, the walls are lined in patents from around the world. On the conference table is a row of spiral notebooks of patents in progress.
“It is a pleasure to come up with something totally off the wall that becomes successful,” Gagliardi said.
What he doesn’t like is corporate politics, he confesses.
Over the years as a food industry consultant, Gagliardi has developed products for the National Pork Producers Council, National Cattlemen’s Beef Association and fast-food restaurants, among others.
He founded Visionary Design in 1994 and sold it to Smithfield in 2003. He is now a full-time consultant for Smithfield Beef Group.
The son of an Italian immigrant, Gagliardi still has a picture of his father’s corner meat market at 60th and Vine streets in West Philadelphia.
Gagliardi describes it as a high-end store where such Philadelphia notables as broadcast personality Bill “Wee Willy” Webber and radio personality-turned-children’s-TV-host Sally Starr were regular customers in the early 1950s.
“My father came to the United States in 1923 with $5 in his pocket,” Gagliardi said. “He got an apartment in Ft. Lee, N.J. There were five guys who shared one suit.”
Whoever had a job interview wore the suit, Gagliardi said.
The senior Gagliardi opened his corner meat business in 1924 and operated it for 33 years until the family changed focus, moving to portion-control meat products.
Over the years, Gagliardi has owned and restored several country estates in Chester County including Southdown in East Bradford, Wolfs Hollow in West Fallowfield and his current estate in Upper Oxford.
Through it all, he is modest about his accomplishments and financial success.
Like Popcorn Chicken, “I make a little look like a lot,” Gagliardi said. “I wish I were as rich as people think I am.”
To contact staff writer Gretchen Metz, send an e-mail to gmetz@dailylocal.com.



