Nothin' but
Good Times &
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THE CRUISIN' 92.1 - WVLT MEDIA KIT!
We Teach Your Dollars More Sense!
Does radio have an average listener? Well, here's a quick look at who listens to radio.

In a typical week, radio reached 96% of all adults (18+ demographics) living in a household with annual income of $75,000 or more. During the typical week, 96% of college graduates and 92% of non-college graduates tune in to radio.

Over the week, radio touches 223 million persons in the United States. That's 94% of the country's entire population (12+ demographics).
The Cruisin' 92.1, WVLT singal reaches 5 MILLION people!
About 80% of the population (12+) listen during drive times; 6 am to 10 am and 3 pm to 7 pm. Mid-day, 10 am to 3 pm, sees 73% (12+) tuning in. Even at night, 7 pm to 12 midnight, with all the television networks vying for viewers, over 50% of the population (12+) tune to their radio. Plus on weekends, 77% of the people twelve and older hear the radio. RADIO IS HOT!

In the WVLT demographic, 25 to 54, over 96% listen to radio.

By location, 81% listen in their automobile. 69% tune in at home and one third hears radio in other locations. 97% of all working women tune in to radio. RADIO IS HOT!

WVLT can help you reach the ever sought after demographic, 35+. 88% of our audience is in this category.

Also, the 35 to 54 year old oldies listeners are tuning in radio more at work than anywhere else. Why is this important? Because at work listeners hardly ever change the station when a commercial comes on. That means your spot is heard and not dialed out. It's win for you and win for us. Win-win, that's what Cruisin' 92.1, WVLT really is!

Here's another important thing about the WVLT oldies audience. 59% of the workplace audience for oldies are men. Remember, they hardly ever tune out commercials. Looking for the women? At home oldies listeners are 59% female and they hardly ever dial out commercials either. WVLT is the right place to place your spot.

The Cruisin' 92.1, WVLT core audience is the much coveted baby boom consumers. We continue to bring to our listeners, one of the most qualitatively desirable formats for a large variety of advertisers. Advertising on Cruisin' 92.1, WVLT is an investment that really pays.

Did you know that oldies listeners are hot financial targets? That's right. They index 35% above the norm for the likelihood to own stocks and 47% above the norm for the likelihood to own mutual funds. These people, the kind that listen to Cruisin' 92.1, WVLT have money to spend and they can spend it with you if you advertise with us.

This same audience spends more on travel and leisure than other demographics. Fish where the fish are. Advertise with the station that has the audience with the financial means to purchase your product or service and that station is Cruisin' 92.1, WVLT. One out of every five baby boomers live in a household with an income in excess of $100,000.00. The oldies audience is 65% more likely to live in a household with an income over $150,000. Oldies listeners are 20% more likely to have been graduated from college and that usually means higher incomes and more spendable cash.

Oldies and Cruisin' 92.1, WVLT are much more likely to be "family radio." That is, it is family friendly. Oldies listeners have a higher proportion of professionals in their audience. Two-thirds of oldies listeners own personal computers. Oldies audiences are 26% more likely to have used the Internet in the past month. This is the audience you want to reach. You want them and we have them. We are Cruisin' 92.1, WVLT!

On average, adults (18+) listen to radio over three hours a day; at home, in the car or at work. Newspapers are read less than 40 minutes a day and contain 60% or more advertising. Radio averages only 20% (or less). That's less competition among advertisers. You won't have to fight the public to get your message across.

Does WVLT sell advertising? Well, sure. However, our sales people believe that the best way to get commercials on our station is to match the advertiser with the right Cruisin' 92.1, WVLT package. We only want your business on a program where it belongs. Why? If you get customers, you'll continue to advertise with us. We won't have to sell you. You will be sold on Cruisin' 92.1, WVLT.

Our sales team can help you put together a successful advertising campaign designed for you. We'll assist you with advertising that works, planned for your specific marketing and sales needs. You can have commercials on our music segments or on many of our speciality programming, evenings and weekends. What other station can give you Jerry Blavat and Charlie Gracie? Only Cruisin' 92.1, WVLT.

Join the Cruisin' 92.1, WVLT family of clients & advertisers. Let us show you the power of radio! Frequency, cost efficiency and outstanding creativeness are the hallmarks of great radio advertising and that has to be Cruisin' 92.1, WVLT. Our Account Executives are trained to help you with your marketing needs. They can put together compelling advertising campaigns for you and your business. Our copywriting and production department will create outstanding advertising for you, at no additional cost to you if you advertise on Cruisin' 92.1, WVLT.

Invaluable advertising at very affordable prices. We have the industry's best, most competitive deals. We can help you with finding just the right package. You can buy Cruisin' 92.1, WVLT. You can purchase Cruisin' 92.1, WVLT and our sister station, WMIZ, 1270. You may also wish to have additional advertising on our Cruisin' 92.1, WVLT website. In that way, you continue to reach time and time again, the people you are looking for. We are here to help you with your goals. Call now (856) 692-8888

See photos of the Cruisin' 92.1, WLVT Sales Staff

Cruisin' 92.1, WVLT & Arbitron Ratings

RIGHT-CLICK HERE, then select "Save Target As" to download our logo!!



CRUISIN' 92.1 - WVLT